Case studies: investing in bottom of pyramid

Dfid’s role models for its new private sector approach in India include the US-based Acumen Fund, part of the Aspen Network of Development Entrepreneurs, the US Rockefeller Foundation and Mumbai-based Aavishkaar Investment.... Read more

‘In another deal announced, Aavishkaar has invested Rs.5 crore in Milk Mantra’

Aavishkaar Picks Up A Significant Minority Stake In Milk Mantra

Social venture capital firm Aavishkaar Venture Management services Pvt Ltd has invested in Orissa-based dairy company Milk Mantra Dairy Pvt Ltd for a significant minority stake. Milk Mantra is setting up an integrated dairy chain in Orissa and will sell milk and other dairy products across Eastern India. Milk Mantra has raised a total of $5 million for its Series-A funding from, besides Aavishkaar, individual angels, and debt funding. Approximately a 50% of this funding is debt and the remaining equity... Read more

Food Gains

It’s unusuaL. Several food and agri companies are outperforming the Sensex. For example, while Sensex inched up by 10% from March 1, 2010 to February 28, 2011, Gokul Refoil shot up by 83% in the same period. It’s almost a paradigm shift in the offing, as India’s economic mainstay—agri-sector... Read more

Starting up struggles

XIMB students visit Milk Mantra Plant

VCs get gung-ho about start-ups

Start-ups is the new flavour for venture capital (VC) investors in 2011. With 93 deals worth $510.98 million already between January and July compared to 69 deals worth $282.21 million in the corresponding period in 2010, the start-up space is finding much traction. As per the VCCEdge data, total investments in start-ups in 2010 were 147 deals worth $728.52 million... Read more

Mantra for success

With the launch of its premium and high-quality products, Milk Mantra hopes to make a significant contribution to the organised dairy sector in Odisha with its innovative packaging system and an ethical sourcing policy from its farmers. It is a common practice in households across the country to boil packed milk before usage. However, this is a routine that Milk Mantra Dairy Pvt. Ltd. (Milk Mantra) hopes to break... Read more

Milk Mantra to invest Rs 15cr for raising capacity

Venture-capital funded firm Milk Mantra plans to invest about Rs 15 crore this fiscal to raise its capacity by undertaking expansion

"Our aim is to increase milk production capacity of our dairy plant near Gop in Puri district to two lakh litres per day in next 3-4 years from 20,000 litres now," Managing Director and CEO of Milk Mantra, Srikumar Misra said here... Read more

The Leap Year

Offbeat VC bets from 2011

Aavishkaar VC funded Milk Mantra launches Milky Moo milk

Milk Mantra, an Aavishkaar VC funded dairy startup, has launched its flagship brand Milky Moo. The product portfolio currently boasts of fresh pasteurised milk in a unique packaging format and product proposition of being truly pure, hence not needing any boiling.

And also, they've launched fresh paneer with extended shelf life. All this being manufactured out of a spanking new dairy plant in Odihsa, assembled in collaboration with global processing & packaging technology experts Tetrapak, MultiVac & DeLaval... Read more

Milk firms mantra to extend shelf life

Milk Mantra, a new dairy firm, has started expanding its distribution network in the State. It launched two products __ homogenised milk and ‘paneer’. The firm started selling the products two months back through its own cold-chain units or home delivery. At present, it is catering to around 1,800 households in Bhubaneswar and Cuttack.

The company also sells its products in Kolkata through the retailers __ Big Bazaar and Spencers. ‘’Our products are doing really well in Kolkata and selling like hot cakes... Read more

The andromeda way

It takes a lot to dump a high-flying career — managing launches for Tata Tea and Tetley Group and handling mergers and acquisitions (M&A) in markets around the globe — to found a dairy. On that count, Srikumar Mishra is Odisha’s man of steel.

From being the Director of M&A at Tata Tea and Tetley Group, Mishra returned to his roots in rural Odisha, daring to turn the conventional on its head and “reap rewards for both farmers and consumers”... Read more

Milk Mantra readies plan to flood eastern India

Milk Mantra Dairy, a Bhubaneswar India-based milk and dairy products start up, plans to introduce new products over the next 12- 24 months in a bid to capture the market for value-added dairy products in eastern India, said chief executive officer and founder Srikumar Misra... Read more

Milk Mantra - Ethical Milk Sourcing Programme impacts 4000 farmers; aims to include 20,000 by end 2012

It was the month of April and the cool early morning breeze welcomed the two teams of Milk Mantra to the under developed and non-descript villages of Subarnapur and Nasikesara in the western part of Puri district, Odisha. We had just set up our first collection networks in these two villages; the year was 2011. This marked a defining moment in the history of Milk Mantra - or the genesis of milk for Milk Mantra... Read more

British team hails milk supply chain

A British Parliamentary delegation on Tuesday appreciated the “ethical milk sourcing” programme launched by India’s first venture capital funded agri-food startup Milk Mantra, which produces milk under the brand of Milk Moo.

The 10-member delegation of lawmakers, led by Sir Alan Haselhurst, MP (Conservative), and Baroness Royal of Blaidson (Labour), visited the startup’s milk production and packaging facility at Gop and interacted with the stakeholders... Read more

UK MPs laud Odisha dairy co. Milk Mantra’s Ethical Milk Sourcing programme

Milk Mantra, the newest entrant in the dairy market space of Odisha, has created a remarkable impact in the minds of the British lawmakers with its 'Ethical Milk Sourcing' programme for their 'Network Farmers.'

On Tuesday, during an official visit by 10 prominent British parliamentarians initiated by department for international development (DFID), Srikumar Misra... Read more

The Rural Innovation Series: Holy Cow, Happy Farmer and Better Toast!

From developing strong dairy supply chains in rural areas to ethical sourcing from farmers and innovative packaging, Milk Mantra is giving the entire dairy industry one good makeover. Milk and dairy products are one of our basic needs, products whose quality mean a lot to us. What we don’t see or know a great deal about is the quality of life of the farmer who makes this fresh, hygienic produce available to us... Read more

Srikumar Misra – Young Odia Entrepreneur of Milk Mantra Dairy

Srikumar started Milk Mantra in 2009 with the vision of creating an exciting, pure and healthy dairy products brand in India, whilst creating sustainable impact amongst network farmers – especially in Orissa. Milk Mantra is India’s first Agri-food start up that has received venture capital funding.

He left a highly successful global corporate career in 2009 to pursue the Milk Mantra! Having spent 8 years with the TAS, group leadership resource of the Tata Group... Read more

Purity Quality Freshness

No More Boiling

Orissa-based Milk Mantra Dairy secures Series B funding from Aavishkaar

Orissa-based Milk Mantra Dairy Pvt Ltd has raised an undisclosed amount in Series B round from social venture capital firm Aavishkaar Venture Management Services Pvt Ltd, a top executive of the dairy company told VCCircle.The company, which raised a total of $5 million from a group of investors including Aavishkaar in February... Read more

Milk so pure you can have it straight from the pack

Milk Mantra launches first of its kind TVC

In what may be the first in the dairy industry in India, Milk Mantra from Odisha has launched its edgy and creative TVC under it’s “No More Boiling’ campaign - a playful, slightly mischievous TV communiqué that would appeal to kids, while assuring mums that Milky Moo is the Truly Pure – it is different from any other typical milk ad and focuses single mindedly on the fact that with Milky Moo there’s no more boiling... Read more

‘Truly pure’ is the mantra of this company. Can they ‘clean up’ the tainted milk industry?

Milk, the staple in indian diet has been in news lately, mostly for rampant adulteration in the industry and lack of hygiene during packaging. According to a national survey by the Food Safety and Standards Authority of India, 70% of the samples collected did not meet the required standards of food safety. While most of us, would see that number just a statistic and move on, an entrepreneur in Orissa is working towards changing that, inch by inch... Read more

Odisha-based dairy firm Milk Mantra signs MoU with SBI to ensure growth of dairy farmers

Driven by the mantra of ‘happy farmers = happy cows = pure milk’, Odisha’s fastest growing dairy brand Milk Mantra today has taken a step ahead to empower its network farmers by signing a landmark MoU with the India’s largest bank, The State Bank of India (SBI) at the bank’s main branch at Bhubaneswar... Read more

How Srikumar Misra's Milk Mantra fights adulteration menace

Milk the staple in the Indian diet has been in news mostly for adulteration and lack of hygiene during packaging. Srikumar Misra, 36 year old is working to change that in the name of Milky Moo brand.

Milk the staple in the Indian diet has been in news mostly for adulteration and lack of hygiene during packaging. According to a national survey in 2011 by The Food Safety and Standards Authority of India (FSSAI), 70 percent of the samples collected did not meet the required standards of food safety... Read more

Are you 100% sure your child is drinking pure milk?

Milk Mantra shells out Rs 10 crore for Westernland Dairy

Orissa-based dairy start-up Milk Mantra has made its first acquisition as it seeks to expand operations, and which comes at a time when an increasing number of emerging ventures are taking on the established players in the Indian dairy space.

he five year-old company, founded by ex-Tata Administrative Services executive Srikumar Misra, has acquired Sambalpur-based Westernland Dairy for about Rs 10 crore. Milk Mantra is looking to increase its product offerings as well as expand further into Orissa, and enter Chhattisgarh and Jharkhand... Read more

Milking curiosity of students

Milky moo’s promo pack in the market

Orissa-based Milk Mantra raises $13M in Series C led by Fidelity Growth Partners

Dairy startup based in Odisha (earlier Orissa) Milk Mantra Dairy Pvt Ltd has raised Rs 80 crore ($13.08 million) in Series C led by Fidelity Growth Partners India with participation of existing social venture investor Aavishkaar, the company said.The transaction also had a secondary component where all of its 25 angel investors have... Read more

Odisha’s Milk Mantra raises Rs80 crore from venture capital funds

The funding round was led by Fidelity Growth Partners India with co-investment from Aavishkaar India II.

A Milk Mantra statement said the funding would help it expand operations across eastern India and launch new products across key national markets.... Read more

Odisha: Emerging Business Leader Award to Milk Mantra Founder Srikumar Misra

Emerging Business Leader Award conferred to Milk Mantra Dairy Pvt. Ltd Founder & MD Srikumar Misra at Think Odisha Event held at Bhubaneswar.

This award is instituted by Times of India & Think Foundation and this is a very important forum, where the entire industry, NGOs, Media and all the intellectuals of the society participate to think of the ways by which we can create an inclusive growth, touching every member of the community... Read more

Cashing in on cows, Milk Mantra style

"While I was looking for ideas to start a venture, the dairy segment stood out," recounts Srikumar Misra, who headed the mergers and acquisitions business of Tata Tea/Tetley, before quitting to set up Milk Mantra Dairy in 2009.

The company produces a range of products such as milk, probiotic and plain dahi (curd), paneer, lassi and buttermilk, sold under the Milky Moo brand. It sells its products in Chhattisgarh, Jharkhand and... Read more

Odisha-based dairy firm MilK Mantra disbursed Cattle Loan to network farmers

Milk Mantra the producer of premium quality dairy products of the state has organized a Loan Disbursement Function at its Gop Plant on 18th Sept 2014 to financially empower its network farmers as part of its pioneering Ethical Milk Sourcing programme.

Three banks namely - Canara Bank, Konark, Odisha Gramya Bank, Erbanga and the United Puri-Nimapara Credit Cooperative Bank disbursed around Rs. 90 lakhs among 93 local farmers under ‘bank-company-farmers’ tripartite agreement... Read more

Milk Mantra founder bags OdishaInc Emerging Business Leader Award

Milk Mantra Founder Srikumar Misra added another page to his success story by receiving Emerging Business Leader Award for his outstanding contribution towards development of thousands of rural entrepreneurs in the state. The Award Function was organized by a famous news web portal of Odisha here in a city based hotel where Shri Jual Oram, Union Tribal Affairs Minister graced the occasion as Chief Guest... Read more

Milk Mantra picks Suresh C Senapaty as an independent director

Milk Mantra, a functional dairy product start up, has brought Mr Suresh C Senapaty on board as an independent director. Mr. Senapaty recently superannuated as CFO and Executive Director at Wipro where he spent 35 years working closely with Mr. Premji in managing growth and transitions to take Wipro to the position it is today... Read more

Odisha-based dairy firm Milk Mantra signs MoU with SBI to ensure growth of dairy farmers

Driven by the mantra of ‘happy farmers = happy cows = pure milk’, Odisha’s fastest growing dairy brand Milk Mantra today has taken a step ahead to empower its network farmers by signing a landmark MoU with the India’s largest bank, The State Bank of India (SBI) at the bank’s main branch at Bhubaneswar. The Company in a bilateral agreement with the bank today has entered into the understanding of facilitating easy loans to its network farmers through SBI to empower the farmers and explore quality dairying opportunities in the state as part of its innovative Ethical Milk Sourcing Programme. Starting from scratch, Milk Mantra now has more than... Read more

Building a dairy company Out of odisha

Bhubaneshwar-based Milk Mantra supplies milk products to urban cities while trying to make a sustained impact on the rural ecosystem in Odisha through its ‘Ethical Milk Sourcing’ programme. The firm has 30,000 network farmers to whom it provides a robust supply chain to support the growth of the brand and improve dairy development in the state. “We have also tied up with key financial institutions, most recently with SBI, to make cattle loans available to farmers,” says Srikumar Misra, Founder, MD and CEO... Read more

Odisha: Panel Discussion on 'Milk Nutrition & Impact of Adulteration' by Milk Mantra

Eminent speakers from Sambalpur discussed how the adulteration of Milk and Milk Products leads the society towards severe malnourishment in a panel discussion on ‘Milk Nutrition & Impact of Adulteration’ organized by the fastest growing dairy company ‘Milk Mantra Dairy Pvt. Ltd.’ here at Sambalpur. In this occasion Retd. CDMO, Dr. Ramaballav Mishra, Home Science Reader, Dr. Pravabati Guru and Nutrition Consultant, Sandhyarani Bhoi participated in the... Read more

Milk Mantra, only Odia Company at Dairy Industry Conference

Representing Odisha’s Dairy Sector in the 43 Dairy Industry Conference organized by ‘Indian Dairy Association’ at Kolkata, Milk Mantra the fastest growing Dairy brand put forth its views to address several issues related to dairy development in the country. Aimed at identifying the real issues of Indian dairy sector and finding out solutions through various brainstorming sessions the 3-day conference was inaugurated by Dr. Jeremy P Hill, President of International Dairy Federation and was attended by more than 1600 delegates and policy makers of National and International repute... Read more

Milk Mantra Calf health fair for inclusive Dairy Development in Odisha

The people of Tentulia village of Bangurigaon woke up with a pleasant surprise this morning with the ringing of bells and moo sounds all around them. Milk Mantra, the Odisha based dairy firm founded Srikumar Misra which has already made its mark by becoming one of the fastest growing and highly innovative dairy companies in India, has started a campaign to spread awareness among the rural farmers of Odisha about high quality dairy farming. ‘Uttama Bhachuri mela’... Read more

Milk Mantra Calf health fair for inclusive Dairy Development in Odisha

The people of Tentulia village of Bangurigaon woke up with a pleasant surprise this morning with the ringing of bells and moo sounds all around them. Milk Mantra, the Odisha based dairy firm founded Srikumar Misra which has already made its mark by becoming one of the fastest growing and highly innovative dairy companies in India, has started a campaign to spread awareness among the rural farmers of Odisha about high quality dairy farming. ‘Uttama Bhachuri mela’... Read more

Milky way

MooShake, a milk offering from the Odisha-based Milk Mantra, has rolled out a digital and offline campaign to connect with children and parents on the functional health benefits of the product... Read more

Odisha Start-up Unveils Dairy-based Health Drink

Odisha’s first venture capital funded startup Milk Mantra has gone national with the launch of MooShake, a dairy-based health drink.

The first milk product in the country to be blended with curcumin, a turmeric extract, has been launched in Bengaluru... Read more

Milk Mantra, Odisha based dairy product start-up, makes national foray

Milk Mantra, an Odisha-based dairy product company is foraying beyond Eastern India with the launch of MooShake, a dairy-based health beverage which is blended with curcumin, an extract from turmeric, believed to have multiple health benefits. This marks the Fidelity Growth Partners backed startup’s entry into the dairy-based functional health-category space with ready-to-drink milk beverage which has a longer shelf life... Read more

Odisha-based dairy firm Milk Mantra launches World's first milk shake with goodness of haldi

Revolutionising the dairy segment since its inception with its functional innovative dairy products,Milk Mantra has added another feather to its cap by launching the world’s first milkshake with goodness of haldi - ‘MOOSHAKE ’... Read more

Milk Mantra's Health Leap with MooShake

Odisha-based dairy startup Milk Mantra on Wednesday launched its flagship functional health drink 'MooShake' in the home market as part of its National expansion plans.

The world's first milkshake blended with curcumin, a turmeric extract, was launched in Bengaluru in June this year and is set to enter the markets of Hyderabad, Kolkata, Ranchi and Jamshedpur after Odisha... Read more

Milk Mantra to ramp up capacity

Milk Mantra processes around 80000 litres of milk per day from its two units and it collects milk from more than 30000 farmers under its ethical milk sourcing programme.

Milk Mantra, a state based dairy product start up, plans to increase its dairy processing capacity to total of 0.35 million litres per day at its two plants by 2016... Read more

Cashing in on cows, Milk Mantra style

After gaining market share through innovation, the company plans to increase capacity and scale up business.

"While I was looking for ideas to start a venture, the dairy segment stood out," recounts Srikumar Misra, who headed the mergers and acquisitions business of Tata Tea/Tetley.... Read more

Milk Mantra enters Hyderabad with ‘healthy’ milkshake

‘MooShake’, a dairy health beverage manufactured by Odisha-based Milk Mantra, is set to hit stores in Hyderabad this month and in Mumbai and Chennai by end-2015.

The milkshake, introduced in Bengaluru in June, contains curcumin, an extract from turmeric that is believed to have anti-inflammatory and anti-carcinogenic properties and is regarded as an immunity booster... Read more

A success story of happy cows, happy farmers and pure milk

Orissa-based Milk Mantra is India’s first agrifood startup. Its product portfolio comprises milk, butter milk, curd and milk drinks. The company that was launched in 2011 has a network of 35,000 farmers from whom it collects pure milk. Srikumar Misra, founder and CEO, Milk Mantra, explains to Ritwik Mukherjee how the company is gearing up to reach a Rs 200 crore turnover mark by 2016, and grow from there to tap the $40 billion dairy business in India... Read more

Milk Mantra to take MooShake to more cities

Odisha-based dairy company Milk Mantra wants to take its milkshake brand MooShake to the top 15-20 cities in the next 18-24 months.

The functional beverage brand debuted in Bengaluru this year, followed by a launch in Hyderabad.

The start-up, which is backed by investors such as Fidelity Investment, IDBI Bank and other angel investors, is also looking to raise about ₹200 crore through VC or private equity firms.... Read more

Canara bank disbursed cattle loans only to Milk Mantra's ethical milk sourcing network farmers in Odisha

The deep impact of dairy development in the rural ecosystem created by the focussed efforts of Milk Mantra was appreciated by Canara Bank at a function in Konark today. While there are several schemes and mandates for banks to extend loans to farmers, almost all banks in Odisha face the challenge of identifying genuine farmers and an ethical system to implement the loan... Read more

Milk Mantra impacted 42000 farmers in 3 districts of Odisha

Milk Mantra with its Unique EMS program ensures timely & fair payment system to its 42,000 network farmers encouraging the dairy development in the state..... Read more

Pragativadi Power List 2016

Like every year, we present the Pragativadi Powerlist 2016 on the occasion of Diwali. Keeping in mind round the year activities, success and failures as well as highs and lows in various segments of the powerful and famous of Odisha, we have ranked nine of them in our Powerlist this year..... Read more

India's New Age Milkman

From heading merger and acquisition deals for Tetley, Tata Group owned tea beverage company, in London to sourcing milk from farmers in Odisha’s rural areas, Srikumar Misra’s switch to entrepreneurship can give a culture shock to many..... Read more

Milk Mantra Wins Frost & Sullivan's New Product Launch of the Year Award for MooShake!

Milk Mantra, India’s pioneering agri-food company, has clinched the 2016 Frost & Sullivan India Health & Wellness – New Product Launch (Fortified Beverages) of the Year Award for MooShake, the world’s first flavoured curcumin (turmeric) milkshakes.... Read more

Mooing Growth

India is the largest producer of milk in the world at 150 million liters a day. It is a 50 billion industry... Read more

Start-ups in India increasingly use Facebook, Twitter to reach out

With Facebook, Twitter, Whatsapp, Instagram, Pinterest and others providing a massive booster shot to startups in India to increase their reach, young entrepreneurs all over the globe will celebrate Social Media Day on 30th June, in recognition of the ongoing digital revolution... Read more

Moo-er & Shaker: This is how Milk Mantra caught RBI governor's interest

This Orissa based startup went from zero to Rs.120 crore in four years, and had RBI governor Raghuram Rajan drop in for a visit. It was the best selfie moment for Srikumar Misra, the founder of India's first venture capital backed agri startup Milk Mantra.... Read more

Odisha-based Milk Mantra targets ₹1,000-crore revenue in four years

With its “ethical sourcing programme”, it may be the private sector’s Amul-in-the-making in Eastern India. Milk Mantra, India’s first venture capital-funded start-up in agri-food sector, is planning to increase its revenues by eight times in the next four years.... Read more

Dr. Raghuram Rajan Visits Entrepreneurial Dairy Company Milk Mantra

RBI Governor, Dr. Raghuram Rajan visited Milk Mantra’s plant in Gop. On a scheduled visit to the state, the Governor expressed an interest to visit an entrepreneurial venture and meet the entrepreneur who started it as well as interact with the farmer community to understand the impact on their lives Milk Mantra has made.... Read more

RBI Governor Raghuram Rajan visits entrepreneurial dairy firm Milk Mantra

Reserve Bank of India (RBI) Governor Dr. Raghuram Rajan visited a plant run by entrepreneurialfirm Milk Mantra in Gop..... Read more

Moo-er & Shaker

The Orissa based startup went from zero to Rs 120 crore in four years and actually had RBI governer... Read more

RBI Governor, Dr. Raghuram Rajan visited Milk Mantra plant

RBI Governor, Dr. Raghuram Rajan visited Milk Mantra’s plant in Sarada village. On a scheduled visit to the state, the Governor expressed an interest to visit a dairy company and meet the entrepreneurs who started it as well as interact with the farmer community to understand the impact on their lives... Read more

The Toast of Odisha

Can Srikumar Misra's Milk Mantra be the model for an entrepreneur-led white revolution? Read more

Milk Mantra, SBI Tie Up for Easy Loans

Odisha’s first dairy startup Milk Mantra has tied up with State Bank of India for facilitating easy loans to its network farmers as part of its ethical milk sourcing programme.

An MoU was signed between the company and SBI at the bank’s main branch here on Friday... Read more

BUSINESS LEADERS : SRIKUMAR MISRA, Milk Mantra

Exclusive interveiw with SRIKUMAR MISRA and his journey of Milk Mantra. Read more

Discussion With Founder of Milk Mantra on World Milk Day

Exclusive interveiw with SRIKUMAR MISRA and his journey of Milk Mantra. Read more

EXCLUSIVE INTERVIEW with Srikumar Mishra,Founder & CEO of MILK MANTRA: Make in Odisha

Exclusive interveiw with SRIKUMAR MISRA and his journey of Milk Mantra. Read more

Odisha Nirmana Conclave: Srikumar Misra On Startup Entrepreneurship

Milk Mantra Founder Srikumar Misra shares his view on Startup Entrepreneurship ... Read more

Neev Fund, others pour Rs 66.5 crore into Odisha-based Milk Mantra

Odisha-based dairy startup Milk Mantra Dairy has raised about $10 million (Rs 66.5 crore) in a fresh round of funding that has been led by State Bank of India-backed Neev Fund.

Existing backers of the sevenyear-old company, which include Eight Roads... Read more

Odisha Dairy Startup Milk Mantra Raises $10M In Series D Round

The Odisha based dairy startup is reported to have raised a series D round of funding for 10 million dollars. It was led by the Neev Fund with the participation of Eight Roads Ventures and Aavishkaar. The funding round is said to be ongoing and not concluded as yet... Read more

Milk Mantra raises $10 mn to expand operation in east India

Odisha-based dairy firm Milk Mantra has raised USD 10 million in the latest round of funding led by SBI-backed Neev Fund, along with existing investors Eight Roads Ventures and Aavishkaar.

The fund would be utilised for the company's growth plans that include... Read more

Milk Mantra expands its sourcing network

After being accepted by more than 42000 farmers in Cuttack, Jagatsinghpur, Bargarh, Bolangir, Sambalpur, Sonpur and Puri districts in the state, the dairy major Milk Mantra has expanded its unique Ethical Milk Sourcing (EMS) network to Keonjhar district...Read more

Nabard’s Rs 8k-cr infrastructure development fund to boost financing of milk processing capacities

The creation of the Rs 8,000-crore fund for dairy processing and infrastructure development by National Bank for Agriculture and Rural Development (Nabard) would facilitate financing of milk processing capacities, thereby helping enhance production of milk... Read more

Evolving policy framework for a changing dairy industry

The Indian agriculture and dairy sector is the veritable life-line of the country’s rural economy, and also a key pillar of our nutrition security. With our milk production accounting for 18.5% of the total global ... Read more

Milk Mantra to educate diary farmers

Odisha-based start up Milk Mantra along with LabourNet, an NSDC (National Skill Development Corporation) partner has taken initiative to educate dairy farmers on healthy dairy farming practises for enhanced productivity and ... Read more

Milk Mantra, National Skill Development Corporation tie-up to build rural

Milk Mantra along with LabourNet, an NSDC (National Skill Development Corporation) partner has recently organized a three day Prior Learning Program under Prime Minister Kaushal Vikash Yojana (PMKVY) for its network farmers.... Read more

Start-up Milk Mantra chalks out expansion, open to acquisitions

Odisha-based dairy start-up Milk Mantra is hoping to turn profitable this fiscal. On the look out for acquisitions, the company is now sewing up expansion plans in eastern States namely West Bengal, Jharkhand and Chhattisgarh... Read more

Milk Mantra adds two more variants to product line

East-India focused consumer dairy company Milk Mantra has launched two new fruit –dairy product innovations Milky Moo Litchi Lassi and Milky Moo Aam Dahi. Made from ethically ... Read more

Engineering India's new 'milk revolution'

Every indian knows about Amul, but have you ever heard about Milk Mantra or Osam? These milk startups based in hundreds of villages are facilitating loans for dairy farmers... Read more

Milk Mantra spurs White Revolution with a “Swachh Doodh Abhiyaan

With its commitment to provide Truly Pure Milky Moo dairy products to its consumers, Milk Mantra launched the “Swachh Doodh Abhiyaan” where15,000 stainless steel cans will be given to farmers of its Ethical Milk Sourcing network for clean milk production... Read more

Challenges faced in “Fundraising like a Pro” at Entrepreneur India’s Convention

Know the challenges faced in "Funding like a Pro" from founder, Srikumar Misra at Entrepreneur India's Convention'17 held at JW Marriott Delhi... Read more

Fundraising like a Pro

Know the challenges faced in "Funding like a Pro" from founder, Srikumar Misra... Read more

Milky Moo Jharkhand Juniors

Aroush Tagore carded the best round of the week as he climbed up the leader board to clinch the Milky Moo Jharkhand Juniors after a final round 76 and a tournament total... Read more

Milky Moo RCGC Challenge

The tour continues its association with Milky Moo, the flagship brand of the fresh dairy products of MilkMantra, for the rest of the season..... Read more

Milky Moo Odisha Juniors

Samridh Sen stuck an assured five over 77 to finish top of the leaderboard at the halfway stage of the Milky Moo Odisha Juniors here at the ... Read more

Champions of Change

CEO Milk Mantra, Srikumar Misra on making India a global consumer brand w/ innovation, patent protection & policy framework... Read more

Milky Moo Tolly Juniors Open

Local lads Samridh Sen and Sanu Das shot similar nine over 79s to be tied at the top of the Milky Moo Tolly Juniors Open... Read more

PRAGATIVADI POWER LIST 2017

Srikumar Misra, Founder and CEO, Milk Mantra, who has brought white revolution in the state, has also been placed in the powerlist 2017... Read more

Milky Moo Super launched

Taking a significant step towards a healthier Odisha, Dairy Major Milk Mantra on Friday launched ‘Milky Moo SUPER’ as part ... Read more

Odia delicacy now available in packs

On the occasion of National Milk Day that marks the birth anniversary of Verghese Kurien, dairy major Milk Mantra has forayed into the dairy dessert category by launching Odisha’s quintessential Chhena poda. ... Read more

Indian diary's young guns

There are few industries in India quite as established and dominated by big firms and cooperatives as dairy. But that hasn’t stopped a thrusting breed of startups delivering a new approach to the business. ... Read more

Milk Mantra seeks to empower dairy farmers

Dairy major Milk Mantra initiated measures to empower its network of farmers financially by holding a workshop themed ‘Economic Empowerment, making a superfit Odisha’ here yesterday ... Read more

Milk Mantra Initiates Financial Empowerment For Farmers

Sustainable development of the rural farmers and the entire ecosystem involved in the dairy sector through a conscious capitalism model ... Read more

Milk Mantra Initiates Financial Empowerment For Farmers

Sustainable development of the rural farmers and the entire ecosystem involved in the dairy sector through a conscious capitalism model ... Read more

Milk Mantra partners with National Skill Development Corporation to continue to build rural ecosystem

New Delhi: Milk Mantra along with LabourNet, a National Skill Development Corporation (NSDC) partner has recently organised ... Read more

British High Commissioner to India visits Milk Mantra’s corporate office

British High Commissioner to India, Sir Dominic Asquith along with his wife Louise Cotton and the Deputy High Commissioner ... Read more

The Statesman, 27/04/2017

किसान सशक्तीकरण पर मिल्क मंत्र की अनूठी पहल

किसानों के आर्थिक सशक्तिकरण पर मिल्क मंत्र ने अनूठी पहल शुरू की है। इसमें पूंजीवाद को आधार बनाकर अपने नेटवर्क के ग्रामीण किसानों के दीर्घ मियादी विकास की योजना बनाई गई है। इस संबंध में आर्थिक सशक्तिकरण ...Read more

Milky Moo Championship East Zone Feeder & Sub Junior Tour launches in Kolkata

Milk Mantra, India's 1st VC funded agri food & beverage startup, today announced the Milky Moo Championship East ... Read more

Milky Moo Tennis Championship’ Brings Back The Sporting Glory Of Odisha

Milky Moo Championship Tennis - a National level under14 Tennis Tournament ends with great excitement and positive vibes .... Read more

Interview with Srikumar Misra

Read more

Superfit Odisha

On the occasion of Utkal Divas, Ollywood Superstar Anubhav Mohanty and Milk Mantra's founder Srikumar Misra came together to make Odisha Superfit ...Watch video

Second groundbreaking ceremony in Odisha sees investments to the tune of 2675 Crore which will create 8953 jobs

Bhubaneswar: Odisha is well on course to become the manufacturing hub of the East with Naveen Patnaik, Chief Minister, Government of Odisha today conducting ...Read More

How Milk Mantra became the taste of Odisha

With its ethical sourcing model, Milk Mantra has transformed the dairy sector in eastern India, pulling farmers out of poverty along the way ...Read More

From Cow to Consumer: ​Transforming India's Milk Industry

Almost all Indians boil their milk because of poor ​quality. ​Dairy startup ​Milk Mantra ​is transforming ​the way milk is produced and distributed. Video/Photo: Karan Deep Singh/The Wall Street Journal ...Watch Video

A Milk Startup Takes On 300 Million Cows

India’s sprawling agriculture industry has the world’s largest dairy herd. One startup aims to modernize it ...Read More

A Milk Startup Takes On 300 Million Cows

India’s sprawling agriculture industry has the world’s largest dairy herd. One startup aims to modernize it ...Read More

Milk Mantra Aims to Modernize Indian Dairy Industry

Milk Mantra, the new dairy startup, is aiming to modernize India’s milk industry with data science and subscription services. ...Read More

Milk Mantra forays into J'khand with unique products

One of the fastest growing dairy brands of the country, Milk Mantra has launched its Milky Moo Truly Pure ‘Vitamin Milk’ in Jharkhand ...Read More

Par-tee time with young turks at RCGC

Royal Calcutta Golf Club (RCGC) recently hosted the Milky Moo RCGC Challenge, organised by Tiger Sports and sponsored by Milk Mantra, ...Read More

Milky Mantra's Milky Moo now in Jamshedpur

leading dairy company Milk Mantra has recently launched its Milky Moo Truly Pure ‘Vitamin Milk’ in Jamshedpur. ...Read More

Milk Mantra declares digital payment for dairy farmers

Milk Mantra Private Limited, one of Odisha’s leading dairy firms, on Monday announced its first digital payment directly into the dairy farmers’ bank accounts.. ...Read More

Talks at ESSEC

Srikumar Misra shares his vision and the journey of Milk Mantra with Arijit Chatterjee, Prof of Strategy at Essec Business School.. ...Watch Video

Milk Mantra plans expansion, in talks to acquire dairy plant in Kolkata

Read more

India’s Milk Mantra secures $10M from US International Development Finance Corporation

Read more

COVID-19 Impact On Milk Mantra

Read more

Milk Mantra Founder Srikumar Misra & Gaurav Choudhury Decode 3rd Tranche Of Eco Package | CNN News18

Read more

Milk Mantra appoints FMCG veteran as COO

Read more

FT ranking: Asia-Pacific High-Growth Companies

Read more

Building Purposeful Startups

Read more

The most innovative companies of 2020 in India

Read more

India’s Growth Champions 2020 ranks nation’s fastest growing companies

Read more

Milk Mantra, Lactalis, et al. await their “Manthan” moment

Read more

Rebalancing capitalism - a case for purpose driven businesses

Read more

Milk Mantra to the aid of daily wager who sold his cow

Read more

Know your glass of milk

Read more

Elephant in the room - the state of inclusion in corporate boards.

Read more

Agritech Startups On The New Models, Opportunities In The Wake Of The Farm Reform Bills

Read more

Milk Mantra Founder & CEO Srikumar Misra was invited to be a part of Prime Minister Sri Narendra Modi’s round table meeting with experts & economists ahead of budget2020 to discuss specific measures for fixing the economy.

Read more

Srikumar Misra, Founder & CEO, Milk Mantra writes in Forbes India about how dairy industry is facing severe supply constraint since months, with sharp inflation.

Mostly because of distorted policy - one that has also led to long term farmer dis-incentivization in some regions.And How 30,000 Crores of Capital Flew Away from Odisha & WB over 30 Years. Read more

Bt Buzz: Regional Companies Outpacing Dairy Majors In India

When Srikumar Misra, Founder and MD of Milk Mantra, gave up his cushy job as the head of merger and acquisitions at Tetley in 2010, his idea was to build a cutting edge food business that would solve the trust deficit between consumers and food in his home state, Odisha. Read more

McNulty Laureate Prize Presentation

Join Co-Founder & Managing Partner, The McNulty Foundation and Aspen Institute Trustee Anne Welsh McNulty and the 2019 Laureates for an evening celebrating inspired leadership. Watch Video

Through sustainable dairy farming, Milk Mantra is disrupting an industry and lifting farmers out of poverty.

Tens of thousands of small-scale dairy farms dot the fertile plains of Odisha, one of India’s least developed, most impoverished regions. Traditionally, dairy farmers here—many who depend on only 1-2 cows—rely on middlemen to transport and sell their products to large, out-of-state dairy companies. Visit Website